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Multi-use makeup products: Endless possibilities!

Published on July 25, 2025 at 12:33

While any makeup product can be used creatively, more and more items are now clearly labelled “lip and cheek,” “2-in-1,” or “multi-use.” The only limit is your imagination! These products are beloved for a reason: they streamline your beauty routine, replace several single-use items, and save space in your makeup bag, especially when you’re on the go. Here are our top tips for using multi-use makeup products.

Tap into your inner artist with multi-purpose makeup!

Makeup artists have long known how to stretch the potential of every product, not just because they’re creative, but also because they need to keep their kits compact. Using lipstick as blush? It’s second nature. Adding a swipe of gloss to eyelids or cheekbones for a luminous finish? A classic move.

Now it’s your turn to explore all the possibilities of multi-use makeup. You don’t need to be a pro to experiment. You only need a little imagination, and the magic happens.

Rethink how you use your makeup

Plenty of makeup products can be repurposed, even if they were initially designed for one specific area of the face:

  • A tinted balm can be used on the cheeks, eyelids, and lips
  • A cream, stick, or liquid blush or highlighter can go on cheeks, eyes, and lips
  • Clear or brown mascara can help shape and tame your brows
  • A creamy lipstick can double as blush
  • An eyeliner pencil can define the lips
  • Concealer can work as an eyeshadow base
  • And so much more!

Tips for using multi-purpose makeup

Trying multi-use products for the first time and not sure where to start? Pick your favourite creamy lipstick and dab a small amount on your cheeks. Blend it out with your fingers or a brush. And there you have it! You’ve got a perfect blush that matches your lips. Popular and clever, just like the strawberry makeup trend.

Just one rule when using a product on both your eyes and lips: keep it hygienic. Wipe it with a tissue between uses to prevent the spread of bacteria from one area to another.

How to choose the right multi-use product

Want to maximise your makeup and use it for various purposes? Select a shade that complements different areas of your face. Start by determining whether you prefer a more natural or vibrant look. Then, choose a finish you enjoy that aligns well with your skin type—matte, satin, shimmer, glossy, etc.

For a natural effect, choose a shade close to your skin tone. It will enhance your features subtly and beautifully. For more colour and a healthy glow, try a lipstick or blush shade that you love and that flatters your complexion. A neutral pink suits fair, cool skin tones; coral-orange flatters medium, warm tones; and burgundy or plum-red looks stunning on deeper skin tones.

When one product does it all

Cream or liquid textures are often the go-to for multi-use makeup, but they’re not the only option! You’ve probably seen the trend on social media: creating a full makeup look using just one lip pencil. Fun, right?

A rosy or brownish nude lip liner can do it all: line your lips, add colour to your cheeks, elevate your eyelids, and even define your brows depending on the shade. Perfect for busy mornings, travel kits, or when you're sticking to a tight budget, multi-purpose makeup is a total game-changer.

Let your creativity flow with multi-use makeup products. We bet that once you try them, you’ll never look back! 

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