January 11, 2018

La Capitale Joins Familiprix’s rewards program

La Capitale is proud to join Familiprix and thus enable its customers to accumulate Familiplus points.

By subscribing to or renewing automobile, property or recreational vehicle insurance with La Capitale, a Familiprix customer belonging to the Familiplus rewards program will get points from the generous rewards program.

The Familiplus program is easy and free. Not only can you accumulate points on almost all in-store purchases, but also from adopting good behaviours for healthier lifestyles. These points can be converted into reward dollars to reduce the amount of a purchase at Familiprix.

“La Capitale is very pleased to associate with Familiprix, a Québec company with which we share common values, including adopting healthy lifestyles,” said Marie-Claude Dulac, Vice President of Sales and Loyalty with La Capitale.

“This partnership with La Capitale helps our customers insure their property while taking advantage of our Familiplus program, said André Rhéaume, Familiprix’s Vice President of Marketing. We are pleased to be able to count on a partner like La Capitale.”

About Familiprix and the Familiplus Program

Familiprix’s unique business model stands out as it is a corporation that belongs to its pharmacists. Familiprix employs more than 6000 people across its 373-location network and is present in all regions of Québec and in New Brunswick.

With easy access, the Familiplus program has nearly 500,000 members, and rewards customers for their purchases and, through the My Familiplus mobile application, for their good behaviour related to having a healthy lifestyle. Familiprix is one of the most admired companies in Québec (Source: Étude Réputation, Léger, 2016).

About La Capitale

Created in 1940, La Capitale insurance and financial services is well known in Québec and in the rest of Canada. With more than 2680 employees, it relies on mutual values to help its customers build, protect and value what they consider essential to their financial security.

It offers insurance products and financial services to the general population and more particularly to employees of Québec public services. With $6.4 billion in assets, La Capitale has a select place among the largest insurers in Canada.

For more information:

Marie-France Tremblay
Senior Marketing Consultant, Loyalty
418-847-3311 #2322