Basically, makeup has always been an art form and a way of expressing oneself. In beauty, nothing should be too calculated or too planned: you shouldn’t feel trapped by the infamous “beauty rules" that are often found in our favourite magazines, on social media, on television, etc. Sure, take notes, but adjust them to your reality, face and preferences. Beyond the styl-ish look, it is important to consider the products and tools you are using. Outdated products and uncleaned tools will certainly not help your beauty routine. So goodbye to strict rules and hello to simple, effective and practical advice!
Start by moisurtizing your skin
Makeup on skin that lacks moisture will be challenging to apply. That's why we suggest you perform your skincare routine with good products before applying makeup. The application will be easy, the products will blend with your face to make your skin look refreshed, and the makeup will hold much longer. The appearance and health of your skin don't stop at moisturizing just before makeup. It is also essential to remove your makeup and wash your face at the end of the day. That is part of your routine too!
Be patient with your mascara
Often, mascara is the very last step of your beauty routine. Many people often rush to apply mascara because they are late for work. But never rush applying mascara to achieve those voluminous eyelashes you love; with just a blink of an eye, the wrong move with the wand, or too many espressos and BOOM! You look like a raccoon. If this happens, do not immediately remove it. Let it dry. With an eyebrow brush or cotton swab to gently remove the mascara. No streaks will be left, and the rest of your makeup will not be affected.
Go easy on the products you use
When you use brushes for powder-based products, don't hesitate to shake them before applying them to your face. A brush that is too saturated with bronzer or blush, for example, will cause a clownish like effect, and it will be difficult to remove the excess powder. As for your powder-based eyeshadow, the same tip works wonders. Shake off the excess makeup. If your brush is once again saturated with makeup, residue will fall on the top of your cheeks and ruin your look when you apply it. That is why it is.
Frequently clean your tools
Never skip cleaning your makeup tools. It is suitable for the health and appearance of your skin and facilitates your makeup application. It is recommended to clean (shampoo method) your brushes and sponges once a week to avoid bacteria growth on your tools. There are also disinfecting mists that will clean your tools on the surface after each use. It's a tedious task, but your skin will thank you!
Start with a perfect canvas
Regardless of your foundation's coverage, selecting the right shade to match your skin tone is essential. If the shade is not adequate, it will be evident that your foundation is too light or too dark. That is all people will notice. Consult your cosmetician for help in finding the right foundation. And why not ask for a sample while you're at it? You'll see how your skin reacts and how the product holds up during the day.
Apply the right amount of makeup
One beauty “rule” often talked about is: if you were bright colours on your lips, go easy on the eyes—and vice versa. Remember to dose the colours that you use. Start sparingly and build the colour slowly. Take breaks in front of the mirror to get a perspective of the overall result.
Update your practices and products to avoid makeup mistakes
Trends and products are constantly changing in the beauty world, so don't be afraid to be curious and switch things up. Try something new! Too often, we stay comfortable in our slip-pers; our habits and practices can sometimes progress poorly over time. That said, beauty is not always about being a fashionista or part of the latest trends. Instead, keep an open mind and review your beauty routine as your needs and preferences change over time.
Written by Jean-François Casselman-Dupont in collaboration with Familiprix.